Startup Global Readiness Assessment

Evaluate your startup's potential for international expansion

1
Profile
2
Problem
3
Localise
4
Market
5
Team
6
Finance
7
IP
8
GTM
9
Ops
10
Final Check
Section 1 of 10  ·  Assessment Progress — 0%
Section A

Startup Profile

Tell us about your startup so we can tailor the assessment to your context.

Section B · STA_D01 · Weight 15

Problem/Solution Evidence

How clear is your plan for checking that customers in the target country genuinely need your solution?

Q1How clear is your plan for checking that customers in the target country genuinely need your solution?
Evidence requested: customer interviews, usage data, pilots, retention or letters of intent
Q2What evidence do you currently have to show direct customer interest in your solution?
Evidence requested: customer interviews, usage data, pilots, retention or letters of intent
Q3How ready are you to manage checking that customers in the target country genuinely need your solution?
Evidence requested: customer interviews, usage data, pilots, retention or letters of intent
Q4What progress have you already made towards the ability to gain customers in the target market?
Evidence requested: customer interviews, usage data, pilots, retention or letters of intent
Section C · STA_D02 · Weight 12

Product Localisation

How clear is your plan for adapting your product, price, language and delivery for the target market?

Q1How clear is your plan for adapting your product, price, language and delivery for the target market?
Evidence requested: localisation backlog, usability tests, technical assessment or local customer feedback
Q2What evidence do you currently have to show your product localisation work?
Evidence requested: localisation backlog, usability tests, technical assessment or local customer feedback
Q3How ready are you to manage adapting your product, price, language and delivery for the target market?
Evidence requested: localisation backlog, usability tests, technical assessment or local customer feedback
Q4What progress have you already made towards the ability to offer a product that local customers can use and value?
Evidence requested: localisation backlog, usability tests, technical assessment or local customer feedback
Section D · STA_D03 · Weight 14

Market Evidence

How clear is your plan for understanding the target customers, market size and willingness to pay?

Q1How clear is your plan for understanding the target customers, market size and willingness to pay?
Evidence requested: market sizing, paid tests, pipeline data, competitor analysis or partner interviews
Q2What evidence do you currently have to show real demand in the target market?
Evidence requested: market sizing, paid tests, pipeline data, competitor analysis or partner interviews
Q3How ready are you to manage understanding the target customers, market size and willingness to pay?
Evidence requested: market sizing, paid tests, pipeline data, competitor analysis or partner interviews
Q4What progress have you already made towards the ability to convert market interest into qualified opportunities?
Evidence requested: market sizing, paid tests, pipeline data, competitor analysis or partner interviews
Section E · STA_D04 · Weight 12

Team & governance

How clear is your plan for assigning the right leader, team and decision-making authority for expansion?

Q1How clear is your plan for assigning the right leader, team and decision-making authority for expansion?
Evidence requested: roles, board approval, hiring plan, adviser agreements or decision log
Q2What evidence do you currently have to show your expansion team and ownership?
Evidence requested: roles, board approval, hiring plan, adviser agreements or decision log
Q3How ready are you to manage assigning the right leader, team and decision-making authority for expansion?
Evidence requested: roles, board approval, hiring plan, adviser agreements or decision log
Q4What progress have you already made towards the ability to make timely and accountable expansion decisions?
Evidence requested: roles, board approval, hiring plan, adviser agreements or decision log
Section F · STA_D05 · Weight 15

Finance & runway

How clear is your plan for funding the expansion until the next major milestone?

Q1How clear is your plan for funding the expansion until the next major milestone?
Evidence requested: cash forecast, committed capital, downside runway and unit economics
Q2What evidence do you currently have to show your available runway and downside plan?
Evidence requested: cash forecast, committed capital, downside runway and unit economics
Q3How ready are you to manage funding the expansion until the next major milestone?
Evidence requested: cash forecast, committed capital, downside runway and unit economics
Q4What progress have you already made towards the ability to reach market milestones without running out of funds?
Evidence requested: cash forecast, committed capital, downside runway and unit economics
Section G · STA_D06 · Weight 12

IP, legal & compliance

How clear is your plan for protecting your IP and meeting legal and regulatory requirements?

Q1How clear is your plan for protecting your IP and meeting legal and regulatory requirements?
Evidence requested: IP register, legal memo, data map, licences or regulatory screening
Q2What evidence do you currently have to show your IP, legal and compliance readiness?
Evidence requested: IP register, legal memo, data map, licences or regulatory screening
Q3How ready are you to manage protecting your IP and meeting legal and regulatory requirements?
Evidence requested: IP register, legal memo, data map, licences or regulatory screening
Q4What progress have you already made towards the ability to operate lawfully without major compliance problems?
Evidence requested: IP register, legal memo, data map, licences or regulatory screening
Section H · STA_D07 · Weight 12

Go-To-Market Capability

How clear is your plan for reaching, converting and retaining customers in the target market?

Q1How clear is your plan for reaching, converting and retaining customers in the target market?
Evidence requested: ICP, channel tests, sales playbook, partner pipeline and customer-success plan
Q2What evidence do you currently have to show your customer acquisition approach?
Evidence requested: ICP, channel tests, sales playbook, partner pipeline and customer-success plan
Q3How ready are you to manage reaching, converting and retaining customers in the target market?
Evidence requested: ICP, channel tests, sales playbook, partner pipeline and customer-success plan
Q4What progress have you already made towards the ability to build a repeatable route to customers?
Evidence requested: ICP, channel tests, sales playbook, partner pipeline and customer-success plan
Section I · STA_D08 · Weight 8

Operations, data & security

How clear is your plan for delivering reliably while managing data, security and operational risks?

Q1How clear is your plan for delivering reliably while managing data, security and operational risks?
Evidence requested: SOPs, capacity plan, security controls, service levels and vendor due diligence
Q2What evidence do you currently have to show your operational and data controls?
Evidence requested: SOPs, capacity plan, security controls, service levels and vendor due diligence
Q3How ready are you to manage delivering reliably while managing data, security and operational risks?
Evidence requested: SOPs, capacity plan, security controls, service levels and vendor due diligence
Q4What progress have you already made towards the ability to scale delivery without major service or security failures?
Evidence requested: SOPs, capacity plan, security controls, service levels and vendor due diligence
Final Check · Mandatory Requirements

Critical Readiness Checks

These four questions are evaluated separately from your dimension scores. A failed Critical Readiness Check or unresolved unknown means you cannot be shown as fully “Ready” even if your overall score is high — the report will instead point you to the specific verification needed.

G1Minimum demand evidence: Have you spoken to potential customers in the target market and received direct feedback?
G2Runway: Do you have enough committed funds to complete the planned market test or entry stage, even if costs rise?
G3Lawful operation: Is there a legal way to operate your business and sell this product in the target country?
G4Execution owner: Is one person clearly responsible and authorised to lead the expansion?

Analyzing your startup's global potential ...