MSME Global Readiness Assessment

Measure your export readiness & unlock international growth

1
Profile
2
Leadership
3
Offer
4
Demand
5
Capacity
6
Finance
7
Trade
8
Sales
9
Logistics
10
Final Check
Section 1 of 9  ·  Assessment Progress — 0%
Section A

MSME Profile

Tell us about your business so we can tailor the assessment to your context.

Section B · MSM_D01 · Weight 10

Leadership Strategy

How clear is your plan for setting a clear export goal, market focus and accountable leadership?

Q1How clear is your plan for setting a clear export goal, market focus and accountable leadership?
Evidence requested: approved export plan, management minutes, KPIs and accountable owner
Q2What evidence do you currently have to show management commitment to exports?
Evidence requested: approved export plan, management minutes, KPIs and accountable owner
Q3How ready are you to manage setting a clear export goal, market focus and accountable leadership?
Evidence requested: approved export plan, management minutes, KPIs and accountable owner
Q4What progress have you already made towards the ability to sustain management attention and execution?
Evidence requested: approved export plan, management minutes, KPIs and accountable owner
Section C · MSM_D02 · Weight 15

Exportable offer & standards

How clear is your plan for making sure your product or service meets target-market standards?

Q1How clear is your plan for making sure your product or service meets target-market standards?
Evidence requested: certificates, test reports, specifications, packaging review or service standards
Q2What evidence do you currently have to show product readiness, certification and export suitability?
Evidence requested: certificates, test reports, specifications, packaging review or service standards
Q3How ready are you to manage making sure your product or service meets target-market standards?
Evidence requested: certificates, test reports, specifications, packaging review or service standards
Q4What progress have you already made towards the ability to gain market acceptance and clear regulatory checks?
Evidence requested: certificates, test reports, specifications, packaging review or service standards
Section D · MSM_D03 · Weight 12

Demand Evidence

How clear is your plan for confirming real buyer demand in the target market?

Q1How clear is your plan for confirming real buyer demand in the target market?
Evidence requested: buyer interviews, enquiries, samples, tenders, distributor feedback or trial orders
Q2What evidence do you currently have to show buyer enquiries, trials or orders?
Evidence requested: buyer interviews, enquiries, samples, tenders, distributor feedback or trial orders
Q3How ready are you to manage confirming real buyer demand in the target market?
Evidence requested: buyer interviews, enquiries, samples, tenders, distributor feedback or trial orders
Q4What progress have you already made towards the ability to turn interest into qualified export opportunities?
Evidence requested: buyer interviews, enquiries, samples, tenders, distributor feedback or trial orders
Section E · MSM_D04 · Weight 13

Production/Service Capacity

How clear is your plan for serving export customers without harming existing commitments?

Q1How clear is your plan for serving export customers without harming existing commitments?
Evidence requested: capacity data, quality records, supplier plan, lead-time history and service coverage
Q2What evidence do you currently have to show your production or service capacity and quality?
Evidence requested: capacity data, quality records, supplier plan, lead-time history and service coverage
Q3How ready are you to manage serving export customers without harming existing commitments?
Evidence requested: capacity data, quality records, supplier plan, lead-time history and service coverage
Q4What progress have you already made towards the ability to deliver international orders on time and in full?
Evidence requested: capacity data, quality records, supplier plan, lead-time history and service coverage
Section F · MSM_D05 · Weight 15

Financial Resilience

How clear is your plan for funding production, shipment and delayed payments?

Q1How clear is your plan for funding production, shipment and delayed payments?
Evidence requested: cash-flow forecast, credit lines, margin model, insurance and stress test
Q2What evidence do you currently have to show your export working capital and financial buffer?
Evidence requested: cash-flow forecast, credit lines, margin model, insurance and stress test
Q3How ready are you to manage funding production, shipment and delayed payments?
Evidence requested: cash-flow forecast, credit lines, margin model, insurance and stress test
Q4What progress have you already made towards the ability to maintain positive cash flow during export orders?
Evidence requested: cash-flow forecast, credit lines, margin model, insurance and stress test
Section G · MSM_D06 · Weight 15

Trade & regulatory compliance

How clear is your plan for meeting customs, documentation, tax and trade requirements?

Q1How clear is your plan for meeting customs, documentation, tax and trade requirements?
Evidence requested: HS/service classification, licences, origin records, screening and compliance SOP
Q2What evidence do you currently have to show your trade compliance readiness?
Evidence requested: HS/service classification, licences, origin records, screening and compliance SOP
Q3How ready are you to manage meeting customs, documentation, tax and trade requirements?
Evidence requested: HS/service classification, licences, origin records, screening and compliance SOP
Q4What progress have you already made towards the ability to complete compliant shipments and contracts?
Evidence requested: HS/service classification, licences, origin records, screening and compliance SOP
Section H · MSM_D07 · Weight 12

Sales & channel capability

How clear is your plan for finding, converting and managing overseas buyers or channel partners?

Q1How clear is your plan for finding, converting and managing overseas buyers or channel partners?
Evidence requested: buyer list, CRM pipeline, distributor criteria, pricing and channel agreements
Q2What evidence do you currently have to show your export sales and channel capability?
Evidence requested: buyer list, CRM pipeline, distributor criteria, pricing and channel agreements
Q3How ready are you to manage finding, converting and managing overseas buyers or channel partners?
Evidence requested: buyer list, CRM pipeline, distributor criteria, pricing and channel agreements
Q4What progress have you already made towards the ability to generate profitable repeat international sales?
Evidence requested: buyer list, CRM pipeline, distributor criteria, pricing and channel agreements
Section I · MSM_D08 · Weight 8

Logistics, digital & after-sales

How clear is your plan for managing shipping, landed cost, digital coordination and after-sales support?

Q1How clear is your plan for managing shipping, landed cost, digital coordination and after-sales support?
Evidence requested: freight quotes, Incoterm decision, insurance, digital capability and service plan
Q2What evidence do you currently have to show your logistics and customer-support arrangements?
Evidence requested: freight quotes, Incoterm decision, insurance, digital capability and service plan
Q3How ready are you to manage managing shipping, landed cost, digital coordination and after-sales support?
Evidence requested: freight quotes, Incoterm decision, insurance, digital capability and service plan
Q4What progress have you already made towards the ability to deliver predictably and support overseas customers?
Evidence requested: freight quotes, Incoterm decision, insurance, digital capability and service plan
Final Check · Mandatory Requirements

Critical Readiness Checks

These four questions are evaluated separately from your dimension scores. A failed Critical Readiness Check or unresolved unknown means you cannot be shown as fully “Ready” even if your overall score is high — the report will instead point you to the specific verification needed.

G1Exportable offer: Can your product or service meet the required standards in the target market, or is there a funded plan to do so?
G2Capacity and quality: Can you fulfil a trial international order without affecting your current customers?
G3Working capital: Can you fund the order and manage a realistic delay in customer payment?
G4Trade compliance: Have you identified the product code, compliance checks and person responsible for export documents?

Analyzing your global potential ...